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Archive for the ‘Web Site Promotion’ Category

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How To Create A Perfect Landing Page

Published by admin on 10th July 2008
Filed Under Web Site Promotion, Website Design

Our world is becoming more competitive in performing different kinds of business. Business People are fastening their work with good profits by attracting the customers with good website design and front. Now a day’s market scenario is seriously concentrating on good landing page to attract the customers by providing all necessary inputs and more valuable bite sized chunks of information in brief and nothing but as direct marketing copy. To do this all you need to do is instant single giving the whole information by webpage or key word search or pay per click, banner ads.

Landing page with good design can convert online searcher into good business leads from the website. Attract the customers; impress them to click on the banner from the search engine. Need not any effort in the business by creating good quality of design in landing page.

A good website or a good designer has to bare in mind while creating Landing page you have to include online forms, attractive trial version for downloads, and other necessary inputs about the products they are search for. A good result of retention rates and conversion of visitors into customers will say you about your business incurred with the attraction of the website.

Some tips while designing Landing page: -

1. Instant click on the banner should automatically link to the require product with whole summary of the product. Instant click with detailed information converts the visitor’s rate towards higher figure and get good business lead.

2. Every one surf internet with a short words and concise. So it is always better to give description in short about the products & Services without elaborating or missing any point. While giving description about the product keep in mind that customer should raise any queries or input from us.

3. Landing page is nothing but as a marketing copy of any product to avoid distraction from advertisements or links of other websites. Try to avoid multiple products or services and create separate landing pages, try to focus on one product in single landing page.

4. For better communication and clear understanding, bullets can be used for simple and easy to make understanding of description about the products and service.

5. Attractive pleasing images and product shots with price ranges.

6. Be clear and understandable to the visitors once they decide what they want and go further for purchase. Highlight with bold or clear where to click for download, dill name and address. All the text with good font size, back ground, will make visitors to read text with ease.

7. Provide a clear input about the product, discount, comparison, service providing and the guarantee period.
Many companies are struggling a lot for creating a good landing page to maximize their business.

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Pay Per Click and Search Engine Optimization – A Perfect Marriage

Published by admin on 29th April 2008
Filed Under Web Site Promotion

Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.

Pay-Per-Click - PPC

PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.

Search Engine Optimization – SEO

As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.

So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.

Marketing Marriage

Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.

PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.

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Bidvertiser - $20 in FREE CLICKS!

Published by admin on 18th March 2008
Filed Under Web Site Promotion

Create and place your text ads on thousands of relevant websites!
Run your ad on the bidvertiser pay per click advertising network and start receiving new targeted and easy-to-convert
prospects in less than 10 minutes:

1. Browse bidvertiser’s categorized directory of websites
2. Select the appropriate sites for your business
3. Set your desired geographic targeting
4. Create your text-ad
5. Set budget and capping
6. Your ad is up and running

Site-Targeted pay per click advertising
With BidVertiser, you decide where your ad will be displayed. Simply browse through or search our categorized directory of sites and choose the appropriate ones for your ad.

Pay only for the clicks you receive
We use a pay per click advertising (ppc) model which means that you only pay for the clicks you receive. You choose how much you are willing to pay for each click, in each of the sites you have chosen to display your ads on.

Set the max price you are willing to pay per click
We automatically adjust your cost-per-click to just $0.01 above the next closest competitor, so you get the best price available for your traffic.

Create your ads in minutes
Easily create and edit your ads and target URL. Simply choose a title, two lines of a description and you are set to go. Your ads will appear in the sites you have chosen within minutes.

Choose your geographic targeting
BidVertiser allows you to display your ads within a geographic range you determine. Simply choose your geographic targeting and we will show your ads only to users located anywhere in the country or countries you selected.

Monitor the performance of your ads
Use the Advertiser Center to monitor the performance of your ads by customizing dozens of online reports such as the number of page impressions, clicks, click-through rate and the total amount you’ve spent.

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