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Archive for the ‘Affiliate Marketing’ Category

Top 5 Ways to Promote and Market an Affiliate Program

Marketing affiliate products can be challenging if you don’t know what to do and how to go about the marketing. There are various methods via which you can get an affiliate product in the face of people. But in this article, we’ll be examining the top five methods that you can use in promoting affiliate products.

1. Marketing to a list.

It is imperative that every marketer build a list. Why? Because the money is in the list. Anything short of that is less than spectacular. Marketing to an “opt-in” list built by you almost always generates lots of money on affiliate products. To do this effectively, all you need to do is create an avenue where you can consistently send your subscribers an email with offers. The list is about the best source of marketing because the subscribers trust you if you have been offering high quality information and recommending reputable products- and know that what you offer them is of high value. Remember the method we talked about in a particular edition, this is where you can utilize the method effectively. You can just decide to take one day off every week to make them these offers.

2. Use Pay per click methods.

Using PPC methods effectively entails just two things: Doing proper keyword research and bidding reasonably. PPC search engines ask you to pay a preset amount for every click you generate. The good thing about using pay per click Programs such as Google Adwords, Yahoo Search Marketing, and MSN Adcenter is you get highly targeted traffic. Only those who are searching for your products get to see them. For instance, if I am looking for Shoes of size 43 to buy and I type that keyword into the google search bar, I will get results that are tailored towards that search. So, the only listings I will see will be those related to shoes. Now, if someone –an affiliate of a shoe merchant- places an ad about the various shoes sizes, I will definitely check out his website. If I like what I see, I could decide to buy from him. Do you get the idea? To use this method well, learn how to research your keywords properly so that you won’t run at a loss.

3. Use Ezine and newsletter ads.

Most affiliate programs provide you with material that you can send as solo ad or top sponsor ads. All you need do is buy an adspace in any of the ezines that catch your fancy and have them send the offer to their subscribers. If your letter is well crafted, [people have been known to make lots of dough from this method. You could also use this method to just generate a flurry of traffic to your landing page where people will sign up for more information or an e course that you would have programmed your auto responder to send out on a daily basis. In this e course, they’ll read the information and then go ahead to visit the recommended link (your affiliate link). That way you could also make lots of sales.

4. Distribute Viral reports.

These are reports that different people can pass on to their friends to read. All you need do is fill it with information that is extremely relevant, include your affiliate links in the reports and have give people the permission to give it away as long as the content is not tampered with. This also generates lots of results not to mention profits as it spreads like wildfire all over the internet.

5. Article Writing.

Write articles that are tailored to the products and services you intend to sell, and post on various article directories. Most article directories have categories for almost anything on the surface of the earth. From UFOs to Astrology to Wizardry to Xmas Celebrations. Write your articles; create a compelling byline with the affiliate link lading to the destination page. If you want to mask the link, you can either create a redirect or use link shrinking services such as tunyurl.com, snipurl.com, Gentleurl.com. To test how effective this method is, write just 5 articles on a topic, post in five different article directories then wait to see the results. If you are satisfied with it, then you might want to incorporate it into your overall marketing strategy.

Super affiliates and Their Earnings Claims

If you’re into affiliate marketing, no doubt you’ve come across a ton of reports, blog/forum posts and information products where the person has claimed to be making huge dollars as an affiliate, aka a super affiliate; leaving you green with envy.

Treat all such reports with a grain of salt; particularly if you’re an affiliate marketing newbie. Here’s why - but I’ll also offer you the real secret to making decent bucks as an affiliate, absolutely free of charge :)

Often, it’s just total lies - there’s really no other way to put it. It’s often just a hook to sucker you into whatever is being touted, or grooming you for purchasing a product in the future. Often sales pages for a product stating “let me show you how I make a thousand bucks a day from affiliate marketing” are owned by people who have bought the product and site from the guy who actually made the thousand dollars a day - mostly by selling the product and site :). You’ll find tens of thousands of these get rich quick sites scattered throughout the Internet.

Don’t rely on scans of commission checks either as proof of income or revenue generated. These are easily falsified.

Capital outlay

Consider there may be a large sum of money the person has outlaid in order to make that cash. For example, Dude A claims he made 100k, but what he doesn’t tell you is that he spent 60k to make it on promoting the product. Dude B makes 55k but only spent 5k. While Dude A might seem to be the high flyer, Dude B is the more successful affiliate when it comes down to it as his ROI (Return On Investment) is far higher.

Some affiliates aim for quality over quantity. It’s not uncommon in PPC (pay per click) for instance for some affiliate marketers to spend 7 bucks in clicks in order to make 10. That’s not really profitable unless you’re doing volume, and it’s this sort of approach that’s also helped to contribute to high PPC prices today.
Investment of time

Something else to bear in mind is time - two guys make a thousand bucks, one spends 40 hours to make it, another spends 20. The first guy crows about the thousand bucks, the second keeps quiet. I’d rather learn from the second person myself - but so many of these guys fly under the radar; which is really a smart thing to do when you think about it.

The other issue is that some of these self styled super affiliate have been in the game for a very long time. They’ve spent years honing their approaches - thousands upon thousands of dollars; and likely lost a lot of time and money in the process. This is pretty normal as part of the learning curve, regardless of how many “secret reports” you buy. Some of this information may shorten the process to profitability, but be prepared for the pathway to success to be a lengthy one. Of course, there’s luck; but if you operate on that principle, you may as well also try a visit to the casino :).

One-hit wonders

I’ve seen this scenario happen often - an affiliate experiences moderate success in a single program and suddenly assumes they are the bees knees. Emboldened by their feeling of superiority they then go on to create courses and information products on how to make a ton of cash from affiliate marketing. That first program is their only claim to success and the strategies they outline in their products (aside from the affiliate marketing 101 stuff) only work well for that particular product *at the time* they were marketing it; yet they portray the “secret strategy” as being unique.

Inner circle strategy

Often what the super affiliates and marketing gurus who sell information products won’t tell you about is what I call “inner circle strategy”. It works on the principle of networking with their affiliate buddies and wealth building on wealth. There’s big dollars to be made using it, but you need to be semi-successful as an affiliate first before you’ll get an opportunity to even get a foot in the door of these little clubs - learn more about the inner circle strategy.

The real secret

Most of the information you need to make a decent income from affiliate marketing can be found for free; on sites like mine and many others. Affiliate forums are also a great place to gain insight. While there are some high flying super affiliates out there who are highly successful in their own right and have the midas touch; remember all that glitters is not gold and sometimes the gold has to be mined using a lot of blood, sweat and tears - and that’s what you should be counting on as a newbie in the world of affiliate marketing. My approach has always been - think content before profit.

In any affiliate program, it’s the top couple of percent who generate the most sales - over 90% will make next to nothing. It’s very much like any other aspect of life where only a comparative few achieve excellence. In affiliate marketing, you just need to find a niche that gives you the best chance of being in that top couple of percent; so that’s where having a genuine passion in a given area can work to your advantage.

Love boats? Focus on that. Are your pets a passion? Develop sites around your favorite pet breed; create original useful and informative content, build up a mailing list, keep in touch with your subscribers with RSS feeds and email newsletters; follow some basic social media and search engine optimization principles and the traffic will come. Then hook into the affiliate side of things; running offers relevant to your topic.

It is easy on the face of it, but there is an investment of time - but it’s a lot lower risk and very rewarding as you’ll be working in an area you actually care about. Once you have a handle on that, other forms of affiliate marketing will be a lot easier to generate from.

Another important point to bear in mind - just because an affiliate marketer writing on the topic doesn’t claim to making 6 figures a year or doesn’t publish scans of huge commission checks; it doesn’t they aren’t. I know of quite a few unassuming affiliates making huge money on the web and offer great advice without the boasting. To my way of thinking, the guys that brag are setting themselves up for all sorts of grief; they can become a target for all sorts of weird folk.

While I don’t shed a tear for greedy super affiliate wannabes who fall flat on their face, it always saddens me when someone who is really struggling with making ends meet falls for these various gurus’ spin on how to be a super affiliate and buys their products. When they haven’t generated revenue in the first couple of months, they feel defeated, worthless.. and often totally tapped financially due to buying the products “guaranteed” to make them rich. Basically they wind up in a worse position than when they started.

Money is important in life and business, but so is time - equally, if not more so; so ensure your time is being spent effectively and not being wasted soaking up spin from shysters.

3 Things All Affiliate Marketers Need To Survive Online

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge paychecks you will be receiving…